ECR Machine – Promotional Music Video

About the project

For the National Revenue Authority (NRA) of Sierra Leone, I produced, directed, and edited a promotional music video introducing the Electronic Cash Register (ECR) machine — a new system designed to improve tax collection and compliance across the country. Blending music, storytelling, and visuals, the video communicated the machine’s benefits in an engaging and relatable way for local audiences. The goal was to create an informative yet entertaining piece that would drive awareness and adoption of the ECR system nationwide.